My job as a talent buyer is to leverage influence. Communicating to a multi-million person following is a form of influence, but having authority and authenticity within a dedicated  micro-community is as well. Depending on the goals of a potential partner, the latter could be more effective.

I have spent over a decade pairing brands with talent partners to execute on their marketing goals. In that time I’ve learned that those goals come in all sizes, are supported by a range of budgets, and require vastly different profiles of partner to execute successfully.

I created this course in response to  countless conversations with aspiring influencers about how to leverage the influence they have built. Influencer marketing is a new enough industry that conventional wisdom is still being formalized. Understanding the industry landscape and how to operate within it sets you up to succeed regardless of the particulars of any given trend.

I am an extremely proud father of two, an infrequent golfer (mostly Miniature at this point), and an amateur cook (mostly chicken nuggets, for the same reason). I understand that everyone’s time is valuable, and that the pursuit of everything from calling to hobby is made more rewarding with a better understanding of the fundamentals behind it.

Within this course are the fundamental lessons I have learned from working on hundreds of programs between brands (from regional to blue chip) and talent (from micro influencer to Beyonce).