Brands partner with influencers like you every day.

There is no magic number of followers an influencer needs to have in order to get traction with potential partners. Reach is one of many attributes brands use to evaluate and prioritize talent, and depending on the program, might not even be among the most important.

Establishing yourself in the ways and in the spaces that these organizations use to find partners gives you a better chance to get noticed while you grow.

I have spent ten years buying talent and influencers on behalf of some of the biggest brands on the planet. My job is to identify, evaluate, champion, and ultimately leverage potential partners of all sizes.

Large brands have the ability to target influencers with enormous reach and commensurate price tags. But for every blue chip program, there are dozens of smaller brands looking to partner with nimble and hungry influencers on the rise. The challenge is to make yourself known to the people who are looking for what you can already bring to the table.

I have developed four, 30-minute private courses that give you the inside scoop on the process brands and talent buyers undertake in order to find and work with influencers.

The goal is to provide you with a better understanding of how the influencer marketplace actually works, and to give you the tools to make your channel appealing, and more importantly apparent, to potential sponsors - without chasing hollow metrics or compromising the community you’ve built.